Sponsorship
Sponsorship Dashboard
Brand value across broadcast, social, news and esports.
Our platform, in three steps: ‘Tracks’, ‘Detects’ and ‘Measures’ your sponsor’s brand value across 10 assets, including: broadcast TV & OTT, team and fan-owned social media accounts across all platforms, traditional news media, esports and more.
Position
Front of shirt, shoes, LED boards, marquee signage, media backdrop. Position matters.
Time
More air time, means more brand value for sponsors.
Clarity
The clarity of a sponsor’s exposure matters. It’s worth less if you can’t see it.
Visibility
A logo detected on its own generates more brand value than one in a mix of multiple logos.
Size
The size of sponsor's logo is very important to its brand value.
Viewership
If your sponsors logo is perfectly and clearly visible, but no one is watching, it doesn’t have any value.
How it works
Three steps
- 01
Tracks
More air time, means more brand value for sponsors.
- 02
Detects
Front of shirt, shoes, LED boards, marquee signage, media backdrop. Position matters.
- 03
Measures
If your sponsors logo is perfectly and clearly visible, but no one is watching, it doesn’t have any value.
Who it is for
Built for every side of the deal
Rights holders
Front of shirt, shoes, LED boards, marquee signage, media backdrop. Position matters.
Brands
A logo detected on its own generates more brand value than one in a mix of multiple logos.
Agencies
The clarity of a sponsor’s exposure matters. It’s worth less if you can’t see it.
Media publishers
If your sponsors logo is perfectly and clearly visible, but no one is watching, it doesn’t have any value.
Case study
From the field
FAQ
Questions
What does the Sponsorship Dashboard do?
Our platform, in three steps: ‘Tracks’, ‘Detects’ and ‘Measures’ your sponsor’s brand value across 10 assets, including: broadcast TV & OTT, team and fan-owned social media accounts across all platforms, traditional news media, esports and more.
Why does logo position matter?
Front of shirt, shoes, LED boards, marquee signage, media backdrop. Position matters.
Does air time change brand value?
More air time, means more brand value for sponsors.
Why does clarity matter?
The clarity of a sponsor’s exposure matters. It’s worth less if you can’t see it.
Does viewership matter?
If your sponsors logo is perfectly and clearly visible, but no one is watching, it doesn’t have any value.