Estimator
Sponsorship ROI Estimator Tool
Price the shirt, LED or naming deal before you sign.
Our Estimator, in three steps: ‘Values’, ‘Compares’ and ‘Forecasts’ your sponsorship deals before you invest, including: TV & OTT, social, news media, activations and more.
Deal
Size the shirt, title, patch or LED opportunity before you sign.
Exposure
Affinity-weighted impressions across TV, social, news and activations.
Value
Projected brand value for the property, the season and the asset.
ROI
Media-equivalent value versus the ask, so you know if the deal is under-priced.
Forecast
Campaign value over time — pre-event, fixture season, post-coverage.
Report
Auditable workspaces and exports your commercial team can take to the table.
Pricing
Estimator plans
How it works
Three steps
- 01
Values
Projected brand value for the property, the season and the asset.
- 02
Compares
Media-equivalent value versus the ask, so you know if the deal is under-priced.
- 03
Forecasts
Campaign value over time — pre-event, fixture season, post-coverage.
Who it is for
Built for every side of the deal
Rights holders
Size the shirt, title, patch or LED opportunity before you sign.
Brands
Media-equivalent value versus the ask, so you know if the deal is under-priced.
Agencies
Auditable workspaces and exports your commercial team can take to the table.
Media publishers
Affinity-weighted impressions across TV, social, news and activations.
Case study
From the field
FAQ
Questions
What does the Estimator do?
Our Estimator, in three steps: ‘Values’, ‘Compares’ and ‘Forecasts’ your sponsorship deals before you invest, including: TV & OTT, social, news media, activations and more.
Which deals can I size?
Size the shirt, title, patch or LED opportunity before you sign.
How do I know if a deal is under-priced?
Media-equivalent value versus the ask, so you know if the deal is under-priced.
What can I take to the table?
Auditable workspaces and exports your commercial team can take to the table.
Is there a free plan?
Yes. The Free plan is $0 and includes 1 credit.